Why is Rolex Daytona So Expensive?
Why is Rolex Daytona So Expensive?
In the world of luxury timepieces Rolex Daytona is one of the few names that commands extreme respect and desire. But Why is Rolex Daytona So Expensive? Let’s explore the factors that contribute to its high price.
Long History and Racing Legacy
The journey of Rolex Daytona began in 1963 when it was designed to meet the demands of professional racing drivers. Its precision and reliability quickly set it apart from other timepieces. What definitely reinforced its status as a racing watch is the association with the iconic Daytona International Speedway I Florida.
Even the name of the watch has an interesting history. According to the official brand story the name Daytona came to Rolex founder Hans Wilsdorf as a whisper when he was riding on a horse-drawn omnibus.
Paul Newman Effect
They Daytona’s popularity and consequently price went up when actor and racing enthusiast Paul Newman was frequently spotted wearing his Daytona. The “Paul Newman Daytona” has since become one of the most designed vintage watches, fetching astronomical prices at auctions. Paul Newman was an American actor, entrepreneur, movie director, producer, race car driver and IndyCar owner. The exact Daytona he wore is the second most expensive watch ever sold, coming right after the Patek that Newman used to wear.
Exclusivity and Demand
Rolex intentionally keeps the number of watches produced low creating shortage of supply and driving the price up. Such limited availability of Daytona makes it a status symbol.
Conclusion - So Why is Rolex Daytona So Expensive?
So if we to conclude why is Rolex Daytona so Expensive in one sentence, we would say it is a combination of long history, Paul Newman’s impact and low number of watches produced by Rolex. If you are looking for some Daytonas to purchase for yourself check out our collection below:
