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Rolex Watch as a Financial Investment

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Rolex watches have been known to appreciate in value over time, making them a potential financial investment. Here are some key points to consider:

Appreciation: According to Bob’s Watches, the average market sale for a pre-owned Rolex watch has gone from $5,000 in 2011 to $13,000 in 2021. In fact, Rolexes were one of the highest-appreciating assets in the last decade overall, beating out gold, stocks, and real estate.

Investment Watches: Some Rolex watches are considered “investment watches”. These are typically models that are currently undervalued, recently discontinued, or likely to become more expensive in the future. For example, the Rolex Submariner is widely regarded as a blue-chip investment.

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Market Growth: The preowned Rolex market has grown significantly over the past decade. Some models are selling on the secondary “gray” market for triple their manufacturer’s suggested retail price (MSRP).

Risks: Like any investment, buying a Rolex as an investment comes with risks. In addition to the usual risks associated with speculative investing, Rolex flippers could face a lifetime ban.

Personal Preference: It’s always recommended that people should buy what they love and that personal preference should be the number one determining factor when choosing a watch.

Remember, while a Rolex watch can be a good investment, it should not be the only strategy for wealth accumulation. Diversification is key in any investment portfolio. Always consult with a financial advisor before making any major investment decisions.

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