Explore How Rolex Got Its Name

Significance of an Enchanting Timepiece 

Want to know how Rolex got its Name? We are here to help you find all the answers!

For over a century, Rolex has been a powerful bearer of a legacy of quality craftsmanship, value and dedication to excellence. Beyond depicting the timeless wrists of prosperity and perfection, the Coronet also evolved as a major symbol of status and privilege which engulfed many respected figures around the world. 

In the contemporary setting, as conveyed by its name, the timepiece Rolex is marked as a story of innovation, resilience, and devotion to achievements. Therefore, Rolex has won the souls of those who value these elements. 

Rolex Is The Name of Luxury

Rolex, the legendary watch brand, has a remarkable story behind its name which got the opportunity to capture its sophisticated individuals who valued the elements of the icon behind its name. The story of the name Rolex is also the accomplishment story of the respected German Rolex founder Hans Wilsdorf and its brother-in-law Alfred Davis. 

Of course, the founder of Rolex had engaged in watchmaking during its stay in La Chaux-de Fonds, Switzerland in the early 1900s, where he got his real-time experience in a pocket watchmaking company before embarking on the journey of Rolex. That is when the Rolex legendary assembled and carried his experience to London and started importing Swiss timepieces to the local market. The accumulated experience initiated the young Rolex entrepreneur to open up to the real business world and begin his journey of developing his own brand of watches. 

The voyage of the brand named Rolex had already started with the collaboration between two Rolex legends, Hans Wilsdorf and its brother-in-law Alfred Davis. Initially, the name of the business had gotten after the names of Rolex founders. In 1905, the business originally got its name as ‘Wilsdorf & Davis’. Hans Wilsdorf however, with his sharp intelligence in marketing, thought about naming the brand with brief, precise, and elegant characteristics, which then would position the minds of its buyers.

Eventually, the brand name became ‘Rolex’.

How Rolex Was Named?

Timeless Rolex was about to begin its new era as Wilsdorf searched for a name that could be easily pronounced and vividly remembered, and conveyed a sense of poshness.

According to his memories, he stated that he tried to combine more than one letter of the alphabet, which gave him hundreds of names, but none of the names matched the one in his mind. One important thing he stated was ”One morning while riding on the upper deck of a horse-drawn omnibus along Cheapside in the City of London, a genie whispered ‘Rolex’ in my ear.”

From that time, the Rolex brand was named and, hence established way up to its success.