Which Rolex Watches Appreciate the Most? Buyer’s Guide
Rolex Investment Guide: Which Rolex Watches Appreciate the Most?
We all know that Rolex is the symbol of success, story and infinite legacy when it comes to luxury. In some cases? It grows. It gains, and it preserves its value if looked after correctly. Surprisingly, many people don’t know which Rolex watches appreciate the most or don’t realise that Rolex watches can actually serve as long-term investments, holding or even increasing in value over time, especially for those looking to build a collection with lasting worth.
But which Rolexes tend to go up in value the most?
Let’s walk through the magic formula of value-retaining Rolexes and then look at 6 specific models that strike the perfect balance of desirability and long-term growth.
Crucial Aspects That Make Rolex’s Value Go Up
Rolex watches appreciate for a few key reasons:
- Limited availability: Models with low production or discontinued runs naturally become rarer.
- Cultural status: When a Rolex gets celebrity attention or appears in movies, demand spikes.
- Robust build & elegant design: All Rolex watches are built under the name of luxury.
- Steel sport models: Historically, stainless steel sports models perform best in resale markets.
Now let’s look at six real models that are not only beautiful timepieces, but potential future financial wins.
1. Rolex Submariner 16610T – The Green Sub
Nicknamed the “Kermit” by collectors, this green Submariner is one of the most iconic and sought-after steel sport Rolexes ever made. It marked the 50th anniversary of the Submariner line, making it a collector’s grail. The 16610T features the signature black dial with a green bezel— an unmistakable combo.
Because of its discontinued status and cult following, this model has seen steady price increases year over year. Consider yourself fortunate if you own one— there aren’t many of these left on the market.
2. Rolex Sea-Dweller 2022
The stainless steel Daytona Sea Dweller is arguably one of the hottest commodities in the watch market. This particular model (126600) combines prestige, speed-racing roots, and that clean monochrome appeal. It’s hard to get— and that exclusivity drives up resale value.
The market for Daytonas has exploded over the last decade, and many believe there’s still plenty of room to grow. If you’re looking for a Rolex with guaranteed envy and long-term value, well this is it!
3. Rolex Submariner 116613 – Blue Ceramic Bezel
Affectionately called the “Bluesy” in collector circles, this two-tone gold and stainless Submariner with a vivid blue ceramic bezel has that “wow” factor. It walks the line between sporty and luxurious.
With Rolex subtly updating and rotating versions of the Submariner, this specific reference is now discontinued— which increases demand in the pre-owned market. It’s already becoming harder to find, and the price is reflecting that.
4. Rolex Datejust 116233– Classic Black Dial & Gold Combo
The Datejust is the most versatile Rolex in the lineup. While it’s often more modest in price than the Submariner or Daytona, certain references—like this two-tone 116233 with black dial and fluted bezel—stand out.
Why? Because it combines vintage appeal with modern elegance, and collectors love that. Two-tone Datejusts from this generation are already being considered “future vintage.” That means you get wearability and appreciation in one beautiful package.
5. Rolex GMT-Master 16753 – Vintage Black Dial in Steel & Gold
The GMT-Master line is a fan favourite among travellers, pilots, and collectors alike. This specific reference, the 16753, blends 14K yellow gold and stainless steel, with a deep black dial and bezel.
As vintage models become harder to come by, this version sits at a sweet spot: collectable, wearable, and still priced under many newer models. For someone looking to step into the Rolex market with a piece that has upside, the Rolex GMT Master 16753 is a smart move.
6. Rolex Yacht-Master 69623 – Ladies’ Sporty Gold & Steel Combo
Let’s not forget the ladies. The Yacht-Master 69623 blends sportiness and elegance with its 18K gold and steel construction. Designed for those who live for the water—or just love the nautical vibe—it’s a bold yet classy statement.
While women’s Rolexes don’t always get the same spotlight as men’s, the appreciation on vintage and discontinued ladies’ models is on the rise, especially among female collectors and investors.
Should You Buy a Rolex for Investment?
Let’s be clear— you should love the Rolex you buy. But that doesn’t mean you shouldn’t also be smart about it.
By picking the right model (especially one that’s already showing appreciation), you’re not just buying a watch— you’re potentially parking your money in something that could grow in value while you enjoy wearing it. Therefore, owning an appreciating asset is everything!
The 6 Rolex watches above are all available now on ATL Time’s shop and offer that golden trifecta: timeless design, high demand, and solid resale value.
Thinking about pulling the trigger? It might just be the smartest kind of luxury you ever invest in.
